10 Ways to Put Your Business Story Video to Work
At GO Global we say if a picture is worth 1,000 words, then video is worth 1,000,000.
This is why we help businesses and thought leaders bring their stories to life in video format. If you don't have such a video, you should be thinking about making one. If you do have such a video and are thinking about what to do with it, here are 10 ways you can put your company video to work:
Website - Home, About Us, and Our Story pages. This is your online billboard.
Social media - Include your video on your company's LinkedIn, Facebook, Instagram, and YouTube pages. This also plays a large role in how searchable you are on the web.
Business location - Play the video in your reception or waiting area. It further communicates your value to new and existing clients.
Email your mailing list about your new business story. You're deepening their connection to the business.
Issue a press release to your media contacts and local organizations. They are always looking for a good business story.
Insert in business proposals and presentations. It helps to humanize your brand.
Play the video at sponsored community events. This is free advertising, take advantage.
Embed it in your email signature. Every email now becomes an opportunity to tell the company’s story.
Google business page. Another good reason for new clients to choose you.
Human resources - Include a link to the video in job ads and play at new hire orientations. It shows more about your company's culture.
Bonus - Paid online campaigns - consider running a targeted campaign on social media with the video.
If you need to tell your company's story, please reach out to our team to schedule a no-cost consultation. You can check out our business story documentary featuring local Washington DC businesses on Amazon Prime or check out some recent client work.