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Storytelling is the New Marketing

  • Palisades Neighborhood Library 4901 V Street Northwest Washington, DC, 20007 United States (map)


As an entrepreneur, your story is not just about your past. Whether pitching for funding, scaling your business or selling to new clients, if harnessed, your story can be your greatest financial resource and the blueprint for your business success. In this session, participants will see firsthand how the power of telling one's story can be leveraged to activate a community of investors, clients, and brand ambassadors.

Participants will learn how to:

  • Craft a winning elevator pitch for your business or nonprofit.

  • Uncover proven story monetization techniques for your business story and brand.

  • Create successful crowdfunding campaigns and raise capital for business and nonprofit organizations.

  • Recruit clients, donors, change ambassadors, and strategic partners using storytelling.

  • Tell their story like a renowned TED Talker.

This workshop is for:

  • Startup entrepreneurs raising investment capital.

  • Early to senior level professionals in career transition.

  • Businesses and nonprofits who wish to find a niche in a saturated market.

  • Anyone trying to turn challenging stories into funding opportunities.

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